We letsers find it hard to do what we do without a larger vision, concepts and those things called goals. Abstract and lofty as those words may sound, we think they are the only threads that weave together our cluttered ideas and help us stay sane.
Here are some of our chants. Don’t be shy about singing along.
Let’s catalog discarded artifacts to create a design library of objects. The resuscitated objects can be used as a mold and be replicated many times over. And each clone promises to carry the ghost of its past—a memory of the future.
Fortune #27: Yellow is the code color, bursting with optimism and wanting to be friends with everybody.
Let’s create functional design with materials that other people label “waste,” thereby increasing their time in the usage cycle. It’s not rocket science and it’s not even a new idea, but we don’t understand why more people aren’t reusing, redesigning. So we figured we’d give it a go.
Fortune #327: Green is our code color, calming for our minds, eye, hearts and the planet.
Let’s provide tools disguised as motivational products that fire up people’s passion for a belief. Or help them reconnect with a cause in which they could make a difference. Yeah, it’s tough. But we never said we were trying to do something easy.
Fortune #654: Red is our code color, alerting and infusing us with boundless energy to act upon our cause.
10% of sale proceeds go to the Akshaya Patra Foundation. It is the largest NGO midday meal program in the world, that feeds nearly a million
underprivileged children in Indian schools.
