We letsers look at dying objects as artifacts.  And we like to do this thing where we save the dying objects and give them a lively new identity.  It’s kind of like recycling except more fun.  No, we are not saviours from heaven--we just think that together we can do a lot: We can construct new identities, take away identities and invent tools that help us help others and maybe even ourselves.

Our steps are our products.  Our products are not trying to be anything.  They are comfy and proud of their paltry beginnings, their new look and most importantly, their new purpose.